This is a great story, and I do believe you are solving a problem that many people face! Directly in regard to your question, I would consider the following:

1. What companies do you know that offer a similar service?
2. What startup founders do you know?
3. What founders do you aspire to be like?
4. What people do you know have the qualities of these founders?
5. Who shares the same passion for your idea?

Think about these and finding the right guide will become clearer!